Lead UX Researcher + Designer
Creatorfy is a tech startup centered around helping creators connect with their fans, monetize their talents in an e-commerce platform, and network with social media marketers.
As the lead UX Researcher and UX/UI Designer, I completed the wireframes, graphics, and conducted user studies and competitive analyses.
Key Responsibilities
- Create and conduct user studies. Design website based on end user feedback.
- Present the study results and wireframe designs to the project manager and stakeholders.
- Prepare specifications and complete UX/UI wireframes using Figma.- Troubleshoot issues and implemented feedback into the website design.
- Worked with backend engineers and developed information architecture.
Qualitative + Quantitative Research
Initial Pitch: It started off as a platform for what we thought was a small pool of influencers, but it really addresses a larger pool - who is a creator, and what platform can be made for them that they need?
I interviewed creators in qualitative studies and made journey maps, which influenced my designs.
Final Product: Creatorfy is a leveling force - Can we make fan-creator interaction more important, more accessible, and experiences more meaningful? And make popularity less relevant?
How can we streamline a 'LinkedIn' for creators and marketers, so that creators can educate and empower themselves with resources that enable them to grow in new economic opportunities?
