Lead UX Researcher/Designer: Creatorfy
Creatorfy is a tech startup centered around helping creators connect with their fans, monetize their talents in an e-commerce platform, and network with social media marketers.
As the lead UX Researcher and UX/UI Designer, I completed the wireframes, graphics, and conducted user studies and competitive analyses.
Key Responsibilities
- Create and conduct user studies. Design website based on end user feedback.
- Present the study results and wireframe designs to the project manager and stakeholders.
- Prepare specifications and complete UX/UI wireframes using Figma.- Troubleshoot issues and implemented feedback into the website design.
- Worked with backend engineers and developed information architecture.
Qualitative + Quantitative Research
Initial Pitch: It started off as a platform for what we thought was a small pool of influencers, but it really addresses a larger pool - who is a creator, and what platform can be made for them that they need?
I interviewed 4 creators in qualitative studies and made journey maps, which influenced my designs. The final product focuses on: Can we make fan-creator interaction more accessible and meaningful? And enable creators to grow in new opportunities?
